Constituent Engagement Architecture

Design the Donor Journey

The WOODFOLK Way

  • Map who you serve. Every constituent group, named and understood.
  • Chart the climb. The path each group travels, from first touch to transformational.
  • Build the tiers. The levels, and the moves that carry a donor between them.
  • Wire the touchpoints. Cadence and hand-offs designed, not improvised.
  • Sequence it to run. The whole architecture assembled into a working plan.