Campaign Readiness Score

The WOODFOLK Way

• Set the bar. We name the six factors that actually determine whether a campaign succeeds.
• Collect the proof. Interviews, documents, and data stand behind every rating.
• Weight what counts. Each factor scored, then weighted by how decisive it really is.
• Total it honestly. One weighted score, with the evidence attached.
• Name the blockers. The specific things standing between you and a confident launch.