The WOODFOLK Way
- Go back years, not months. We pull multi-year data on acquisition, retention, gift size, and cost.
- Read the vitals. Retention and lapse, average gift, upgrade movement, and what a dollar costs to raise.
- Follow the funnel. We trace where donors enter and where they drop out.
- Locate the break. We pinpoint where the path into major gifts is failing.
- Prescribe the sequence. A step-by-step plan aimed squarely at your weakest numbers.
